Looking for a name for a small business

1. Use a place name rule
   City name + the thing. Hudson Hardware. Madison Bakery. Works because it's specific.
2. Use a person's name rule
   Real or fake. Maggie's. Charlie's Pizza. Implies someone's accountable.
3. Use a single word rule
   Bricks. Hatch. Amen. Memorable, ownable.
4. Use a verb rule
   Built. Found. Grown. Implies action.
5. Avoid generic adjectives rule
   "Premier" "Best" "Quality" — meaningless.
6. Avoid the year/founding date rule
   It dates instantly. Skip the "Est. 2024."
7. Avoid LLC in the brand name rule
   LLC is for legal docs, not signage.
8. Test it as a logo rule
   If it looks bad on a plain font, the name's not done.
9. Test the URL rule
   Don't pick something where the .com is gone.
10. Test it spoken rule
    Say it on the phone. If you have to spell it, reconsider.