names / etsy

Looking for a name for an Etsy shop

Different rules from a regular business. Etsy buyers want to feel they're buying from a person, not a store.

Use your first name + a craft word rule
Maggie's Loom. Peter's Studio. Implies a maker.
Use a place + craft rule
Brooklyn Bindery. Hudson Print Co. Localizes.
Use a noun-pair rule
Owl & Pine. Salt & Sage. Hollow & Co.
Use a single craft-adjacent word rule
Linen. Whittle. Indigo. Sturdy & Co.
Avoid 'Designs' at the end rule
Generic. Skip.
Avoid 'Boutique' rule
Old-school. Skip.
Avoid your full name unless it's distinctive rule
"Sarah Smith Designs" isn't searchable.
Check the URL rule
Even if you're not getting one yet.
Check Instagram handle rule
Same name across is a brand.
Test it spoken rule
If a podcast guest can't say it cleanly, it's not done.