names / newsletter
Looking for a name for a newsletter
The newsletter name is half the open rate. It needs to be specific, memorable, and look right in an inbox subject line.
- A word + a noun ruleDense Discovery. Hot Pod. Sidebar.
- Three words ruleMoney Stuff. Garbage Day. The Daily.
- A pun, but only if it lands ruleToday in Tabs. Now I Know.
- Avoid your own name + 'Newsletter' ruleJohn's Newsletter. Skip.
- Avoid the Substack URL becoming the brand rulePick a name first. URL second.
- Make it work in inbox preview ruleFirst two words matter most.
- Avoid all caps ruleIt looks like a brand asking to be opened. It's not.
- Avoid the word 'Weekly' in the title ruleIf you skip a week, the name lies.
- Avoid 'Dispatch' unless you're actually military ruleOverused since 2019.
- Test it on a friend before launching ruleIf they ask 'wait, what is it?', the name's not done.