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names  /  newsletter

Looking for a name for a newsletter

The newsletter name is half the open rate. It needs to be specific, memorable, and look right in an inbox subject line.
  1. A word + a noun rule
    Dense Discovery. Hot Pod. Sidebar.
  2. Three words rule
    Money Stuff. Garbage Day. The Daily.
  3. A pun, but only if it lands rule
    Today in Tabs. Now I Know.
  4. Avoid your own name + 'Newsletter' rule
    John's Newsletter. Skip.
  5. Avoid the Substack URL becoming the brand rule
    Pick a name first. URL second.
  6. Make it work in inbox preview rule
    First two words matter most.
  7. Avoid all caps rule
    It looks like a brand asking to be opened. It's not.
  8. Avoid the word 'Weekly' in the title rule
    If you skip a week, the name lies.
  9. Avoid 'Dispatch' unless you're actually military rule
    Overused since 2019.
  10. Test it on a friend before launching rule
    If they ask 'wait, what is it?', the name's not done.